Demographics refer to the statistical data relating to the population and certain characteristics of people within a specific region, including a city or county. These characteristics can include age, gender, ethnicity, income, education level, marital status, occupation, household size, and more. Understanding demographics is crucial for various purposes, including market research, public policy development, urban planning, social services provision, and political representation.
A city council might use demographic data to assess the demand for particular services, plan infrastructure improvements, and tailor policies to meet the needs of specific demographic segments within the community.